It's only fitting that the finale for the Taste the Truth campaign took place at Philadelphia Weekly's TASTE of Philly event. As one of the title sponsors, Pravda held court in the Butterfly Room at the Academy of Natural Sciences, with a fully stocked bar offering up the perfect Martini, while we manned (and womanned) the tasting station for more head to head competition. Of those stepping up to the table, we had quite a few converts who were Grey Goose fans prior the test, only to find that Pravda, or in many cases, Pravada as they pronounced it, was a much smoother tasting vodka. One girl in particular, whose name I won't say, but is a tall blonde with first name starting with C and works in the real estate business, ONLY drinks Grey Goose vodka when she goes out. No wine, no beer and no other liquor...only to find that Pravda was her blind taste test choice. Proving that sometimes ignorance is not so much bliss.

Overall we'd like to conclude by saying thanks to all of you who stepped up to the challenge and called in with your results. It was a very successful campaign that proved not only that Pravda reigned supreme in head to head results, but that in the end, none of you really have any clue as the differences from one vodka to the next. So stop following all that marketing nonsense being pitched your way!!!

Oh, and if you were impressed by this creative campaign run by O3 World's marketing arm, call now!! Creative ideas available for a limited time only!

Comments

Olanda said...
Mon, Nov 5, 2007

I was at the taste of Philly event. I' am a Vodka drinker and at one time was a Grey Goose lover. I took the the taste test and picked Pravda to be the better Vodka (smoother). I called in to Taste The Truth and I will buy Pravda Vodka for all my events (PARTY) Thank you